Being prepared to withstand substantial challenges is the key to developing a bigger, stronger business. If you are not ready for these bumps in the road, you risk falling into unproductive behavior habits such as uncertainty, self-doubt, or even anger. No matter how well-planned or straightforward your business is, there will always be ups and downs. […]
In a previous post about the Biosphere 2 project, I talked about the overall failure of the program and some of the lessons we can learn from their defeat. The first is how vital a well-thought-out and meaningful plan is to the success of any venture. One of the reasons for the disappointing outcome of the Biosphere 2 project was the lack of planning in terms of oxygen replenishment via photosynthesis. The trees in the giant greenhouse were not growing properly, and the entire experiment suffered as a result. Had the scientists accounted for the needs of [...]
“Everything is energy and that’s all there is to it. Match the frequency of the reality you want, and you cannot help but get that reality. It can be no other way. This is not philosophy; this is physics.” – Albert Einstein Money is energy; you are energy. When a big gap develops between how much money you have and how much you desire or need for your business’s success, it’s time to find out where your alignment is off. Money is not everything, but it is important as if you’re not making enough to be [...]
The object of your business is to love what you do and to make plenty of money doing it. Being busy doesn’t necessarily equal productivity in your work. Maybe you work hard to gain new customers only to be disappointed in little to no interest. To always move forward and be productive, motivated, and engaged requires staying on purpose, being clear about the successful direction of your business, and taking the right actions to accomplish this. […]
For entrepreneurs and small business owners, the idea of a marketing strategy can often be both exciting and intimidating at the same time. If you’re passionate about your business, it’s hard not to be enthusiastic about promoting your products and services. On the other hand, if you’re not a marketer by trade, coming up with a strategy of your own might be overwhelming. […]
Do you have a productive marketing strategy that you are currently executing with enthusiasm and passion, and that is leading your perfect customer to your service or product? If not, take the time to build a strategy that correlates with effectively marketing to your customers; a plan that energizes you while also attracting your target market. […]
“Brands are facing a new competitive landscape in which self-definition, core values, and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.” — Simon Mainwaring […]
Every new business starts with an idea or a dream, and it’s never for lack of hope that companies fail. Instead, most businesses fail because the entrepreneurs who started them didn’t have the tools or a plan in place to ensure consistent, meaningful connections with current or prospective customers. If your business is failing, stalling or doesn’t seem to be growing as quickly as you hoped, look to these three reasons why most businesses fail. […]
You may call it your niche, unique selling proposition, or your unique contributions. Whatever name you give it, you need to be able to identify and define your unique contribution to be successful. I believe that every serious business owner starts out as an entrepreneur wanting to help others and contribute to the community in a meaningful way. This contribution is at the heart of your niche or unique selling proposition. […]
