You may call it your niche, unique selling proposition, or your unique contributions. Whatever name you give it, you need to be able to identify and define your unique contribution to be successful. I believe that every serious business owner starts out as an entrepreneur wanting to help others and contribute to the community in a meaningful way. This contribution is at the heart of your niche or unique selling proposition. […]
Construct Your Compelling Elevator Speech for you to be clear and able to communicate your business's value and why customers should hire you.
For just a minute let’s compare your business to a garden you want to create, grow and watch bloom. You probably already understand that having a garden isn’t about just planting a seed into the ground and it magically grows to full health and height. Well, your business isn’t going to do that either. First you must plan for what kind of seeds you want to grow and how and where you want to grow them in your garden. Next you prepare the ground by digging and loosening the soil for the selected seeds. You plant your seeds with love and [...]
