“Everything is energy and that’s all there is to it. Match the frequency of the reality you want, and you cannot help but get that reality. It can be no other way. This is not philosophy; this is physics.” – Albert Einstein

Money is energy; you are energy. When a big gap develops between how much money you have and how much you desire or need for your business’s success, it’s time to find out where your alignment is off. Money is not everything, but it is important as if you’re not making enough to be in business, you will be out of business. Simple.

Having a plan to keep your business on track and successful is critical to your overall success. The main reason companies go out of business is that they are not making enough money to be sustainable. There are a few reasons why this happens.

Sources of Financial Unsustainability

Financial instability cannot be solved by simply deepening your resolve to sell more or to cut costs. To find the solution to unsustainability, you must instead turn to your core values and your business plan to discover where the misalignment exists.

  1. Your Vision. Return to the ideal vision of your perfect financial life. Is this vision a priority for you? Or do you get caught up in doing things that are not a priority for you and your business? Why?
  2. Your Goals. Are your goals aligned with your vision? Are your action steps aligned with your goals?
  3. Roadblocks. Are your beliefs, assumptions, and fears holding you back from getting what you really want to experience? Many of these roadblocks are likely to tie into the first two points and might help you uncover why you’re not acting in alignment with your goals.

Overcoming Your Roadblocks

For many of us, the three primary sources of unsustainability are all tied together. For example, fear may be causing you to hesitate while executing your action steps to achieve your goals. Perhaps you are afraid people won’t be receptive to your messaging. Or, you don’t have faith in the plan you’ve made for your business and are not pursuing your goals with passion.

Whenever you find yourself or your business headed in the wrong direction, start by returning to your vision. Why are you here? Why do you work the way you do? What makes you special to your customers? Then, make sure your goals are aligned with that vision and that your action steps are not only realistic, but also tied to the passion that made you become an entrepreneur in the first place. These steps will help re-energize you so you can overcome your roadblocks and continue to pursue financial success for your business.

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