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Your core values are preferences, activities or behaviors that you are naturally drawn to. They represent who you are at the core. As a business owner, your personal core values will parallel your business values. An important key to your business success is utilizing all of your core values in your business. If a core value is missing in your business, you will feel as if a key component is missing; your business will not operate at full capacity – and neither will you.

From the dictionary, value means “to consider with respect to worth, excellence, usefulness, or importance.” The more of your core values your business embodies, the more your business will be reciprocated with value or money.

In your values lie the expert component of business owners. You love researching, reading about and doing – activities, preferences and behaviors that you are passionate about. Automatically becoming an expert in those things. When you are doing what you love to do, you and your business are on the path to your success.

As a business owner, how many high-profile business owners have you researched or taken the time to learn about? Everyone that I have read about, Sir Richard Branson, Warren Buffet and Stedman Graham, just to name a few, all discuss the absolute importance of knowing your core values and encompassing your business around what they are.

The next free Business Success Workshop is on May 29, 2018 from 12 – 1:30 p.m. via on-line for your convenience. Take advantage of this opportunity to discover your core values and learn how your business can excel by utilizing them for your benefit and the benefit of your customers. Sign up for the workshop below.

“Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.” ~ Simon Mainwaring

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