When there is a big gap between how much money you have and how much money you desire or need for your business’s success, it is time to assess where your alignment is off and get you back on track.
You may call it your niche, your unique selling proposition, or your unique contribution. Whichever phrase you choose to use it is essential for you to know your business’s unique contribution in order to be successful. […]
For just a minute let’s compare your business to a garden you want to create, grow and watch bloom. You probably already understand that having a garden isn’t about just planting a seed into the ground and it magically grows to full health and height. Well, your business isn’t going to do that either. First you must plan for what kind of seeds you want to grow and how and where you want to grow them in your garden. Next you prepare the ground by digging and loosening the soil for the selected seeds. You plant your seeds with love and [...]