Do you have a productive marketing strategy that you are currently executing with enthusiasm and passion and that is leading your perfect customer to your service and/or product? If not, take the time to build a strategy that correlates with effectively marketing to your customers, that energizes you while executing your plan, and that is attracting your target market.

I will never claim to be a marketing guru since there are many complex marketing concepts and there is more to it than I will ever know or really want to know. However, if you don’t have the money to hire a marketing agency, I do understand the importance of having a marketing plan as a small business owner that you are excited about doing and following through is simple and easy.

The definition of marketing includes the activities of a business associated with buying or selling a product or service. People who work in marketing departments of companies are assigned to get the attention of their target audiences. The key to effective marketing is designing a strategy that is genuine to you and your business’s core values (why we worked on discovering your core values at the last workshop) and that you are excited about doing every day while attracting your perfect customers.


Communication: you must be able to communicate your product/service clearly for people to buy.

Expertise: your customers must know how you are different from everyone else in the marketplace, what you are excellent at and how you will specifically help them.

Cohesiveness: your message and your brand should merge together cohesively to highlight your expertise in a compelling manner.


Your marketing strategy needs to be genuine and authentic to who you and your business are. The more authentic you are, the more your potential customers are able to identify how you resonate with them through a natural gravitation of your core values and your marketing message. Don’t get caught up in doing marketing strategies in your business that drain you. You will never stick with doing them if it sucks your energy. There are many ways to market your business. Design a strategy that keeps you excited to execute and that attracts your perfect customers.

Join me and register for the next free Business Success Workshop and make your business work for you.

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