Plan Your Business Success


The object of your business is to love what you do and to make plenty of money doing it. Being busy doesn’t necessarily equal productivity in your work. Maybe you work hard to gain new customers only to be disappointed in little to no interest. To always move forward and be productive, motivated, and engaged requires staying on purpose, being clear about the successful direction of your business, and taking the right actions to accomplish this. […]

Plan Your Business Success2019-10-08T13:38:55-05:00

Components of an Effective Marketing Strategy


For entrepreneurs and small business owners, the idea of a marketing strategy can often be both exciting and intimidating at the same time. If you’re passionate about your business, it’s hard not to be enthusiastic about promoting your products and services. On the other hand, if you’re not a marketer by trade, coming up with a strategy of your own might be overwhelming. […]

Components of an Effective Marketing Strategy2019-10-08T13:35:08-05:00

Build Your Marketing Strategy


Do you have a productive marketing strategy that you are currently executing with enthusiasm and passion, and that is leading your perfect customer to your service or product? If not, take the time to build a strategy that correlates with effectively marketing to your customers; a plan that energizes you while also attracting your target market. […]

Build Your Marketing Strategy2019-09-24T13:53:32-05:00

Discovering Your Business Core Values


“Brands are facing a new competitive landscape in which self-definition, core values, and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.” — Simon Mainwaring […]

Discovering Your Business Core Values2019-09-18T17:27:37-05:00

Top 3 Reasons Why Businesses Fail


Every new business starts with an idea or a dream, and it’s never for lack of hope that companies fail. Instead, most businesses fail because the entrepreneurs who started them didn’t have the tools or a plan in place to ensure consistent, meaningful connections with current or prospective customers. If your business is failing, stalling or doesn’t seem to be growing as quickly as you hoped, look to these three reasons why most businesses fail. […]

Top 3 Reasons Why Businesses Fail2019-09-05T12:32:24-05:00

Know Your Unique Contributions


You may call it your niche, unique selling proposition, or your unique contributions. Whatever name you give it, you need to be able to identify and define your unique contribution to be successful. I believe that every serious business owner starts out as an entrepreneur wanting to help others and contribute to the community in a meaningful way. This contribution is at the heart of your niche or unique selling proposition. […]

Know Your Unique Contributions2019-08-28T14:50:59-05:00

Business Lessons Learned from Biosphere 2


FOLLOWING A POOR PLAN IS EVEN WORSE THAN HAVING NO PLAN Have you heard of the Biosphere 2 Experiment? As business owners and entrepreneurs there are a lot of lessons to be learned from it. First let me give you some history on the Biosphere 2. Biosphere 2 is a sealed glasshouse complex near the small town of Oracle, north of Tucson, Arizona. It was completed in 1991, funded by a Texan oil billionaire, Edward P. Bass, whose vision was that it could be a step towards the colonization of Mars by humans. With this in mind, the complex was designed [...]

Business Lessons Learned from Biosphere 22019-02-06T16:47:12-05:00

Here’s to 2019!


Happy New Year! Whew. It's a busy time of year. With all the busyness that comes with owning a business it's important to take the time to plan for 2019. I get all of the time consuming activities you are plagued with. As a business owner myself these last few months of the year including January is the most hectic time. There are many loose ends to be tied into a pretty bow before heading into the new year and starting fresh. For instance, you have health insurance renewals. Nailing down a health plan that will meet your employees and employers’ [...]

Here’s to 2019!2019-01-13T11:11:49-05:00

Discover Your Business Core Values


  DISCOVER YOUR BUSINESS CORE VALUES Your core values are preferences, activities or behaviors that you are naturally drawn to. They represent who you are at the core. As a business owner, your personal core values will parallel your business values. An important key to your business success is utilizing all of your core values in your business. If a core value is missing in your business, you will feel as if a key component is missing; your business will not operate at full capacity – and neither will you. From the dictionary, value means “to consider with respect to worth, [...]

Discover Your Business Core Values2018-04-28T06:59:21-05:00