If you are a newer business and have never experienced a crisis before, these past few weeks have been gut wrenching and, seriously, my heart goes out to you. It’s tough on an old and seasoned business such as my own much less a newer one. However, I have experienced enough of life and business to assume that a crisis will be inevitable and it will happen at the most unexpected and worst time possible. How then do you navigate these uncertain, terrifying times? Let me give you a quick synopsis of my business in crisis through the last thirty-five years [...]
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So far reneeadmin has created 18 blog entries.
Happy New Year! Whew. It's a busy time of year. With all the busyness that comes with owning a business it's important to take the time to plan for 2019. I get all of the time consuming activities you are plagued with. As a business owner myself these last few months of the year including January is the most hectic time. There are many loose ends to be tied into a pretty bow before heading into the new year and starting fresh. For instance, you have health insurance renewals. Nailing down a health plan that will meet your employees and employers’ [...]
Being prepared to withstand substantial challenges is the key to developing a bigger, stronger business. If you are not ready for these bumps in the road, you risk falling into unproductive behavior habits such as uncertainty, self-doubt, or even anger. No matter how well-planned or straightforward your business is, there will always be ups and downs. […]
In a previous post about the Biosphere 2 project, I talked about the overall failure of the program and some of the lessons we can learn from their defeat. The first is how vital a well-thought-out and meaningful plan is to the success of any venture. One of the reasons for the disappointing outcome of the Biosphere 2 project was the lack of planning in terms of oxygen replenishment via photosynthesis. The trees in the giant greenhouse were not growing properly, and the entire experiment suffered as a result. Had the scientists accounted for the needs of [...]
Have you heard of the Biosphere 2 Experiment? As business owners and entrepreneurs, there are a lot of lessons to be learned from it, especially understanding how challenges and adversity can make growing things stronger than ever. Before we dig into the lessons learned, let’s start with a bit of history on the project. What Is Biosphere 2? Biosphere 2 is a sealed, glass greenhouse complex near the small town of Oracle, north of Tucson, Arizona. The idea for the project was hatched at Synergia Ranch, a group of intellectuals, scientists, and investors interested in counterculture experiments. John Allen, a metallurgist [...]
“Everything is energy and that’s all there is to it. Match the frequency of the reality you want, and you cannot help but get that reality. It can be no other way. This is not philosophy; this is physics.” – Albert Einstein Money is energy; you are energy. When a big gap develops between how much money you have and how much you desire or need for your business’s success, it’s time to find out where your alignment is off. Money is not everything, but it is important as if you’re not making enough to be [...]
The object of your business is to love what you do and to make plenty of money doing it. Being busy doesn’t necessarily equal productivity in your work. Maybe you work hard to gain new customers only to be disappointed in little to no interest. To always move forward and be productive, motivated, and engaged requires staying on purpose, being clear about the successful direction of your business, and taking the right actions to accomplish this. […]
For entrepreneurs and small business owners, the idea of a marketing strategy can often be both exciting and intimidating at the same time. If you’re passionate about your business, it’s hard not to be enthusiastic about promoting your products and services. On the other hand, if you’re not a marketer by trade, coming up with a strategy of your own might be overwhelming. […]
Do you have a productive marketing strategy that you are currently executing with enthusiasm and passion, and that is leading your perfect customer to your service or product? If not, take the time to build a strategy that correlates with effectively marketing to your customers; a plan that energizes you while also attracting your target market. […]
“Brands are facing a new competitive landscape in which self-definition, core values, and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.” — Simon Mainwaring […]